Where is document analysis used?

Document analysis is employed in a myriad of sectors, serving various purposes to generate actionable insights. Whether it’s understanding customer sentiments or gleaning insights from historical records, this method offers valuable information. Here are some examples of how document analysis is applied.

Analyzing surveys and their responses

A common use of document analysis in the business world revolves around customer surveys. These surveys are designed to collect data on the customer experience, seeking to understand how products or services meet or fall short of customer expectations.

By analyzing customer survey responses, companies can identify areas of improvement, gauge satisfaction levels, and make informed decisions to enhance the customer experience. Even if customer service teams designed a survey for a specific purpose, text analytics of the responses can focus on different angles to gather insights for new research questions.

Examining customer feedback through social media posts

In today’s digital age, social media is a goldmine of customer feedback. Customers frequently share their experiences, both positive and negative, on platforms like Twitter, Facebook, and Instagram.

Through document analysis of social media posts, companies can get a real-time pulse of their customer sentiments. This not only helps in immediate issue resolution but also in shaping product or service strategies to align with customer preferences.

Interpreting customer support tickets

Another rich source of data is customer support tickets. These tickets often contain detailed descriptions of issues faced by customers, their frustrations, or sometimes their appreciation for assistance received.

By employing document analysis on these tickets, businesses can detect patterns, identify recurring issues, and work towards streamlining their support processes. This ensures a smoother and more satisfying customer experience.

Historical research and social studies

Beyond the world of business, document analysis plays a major role in historical and social research. Scholars analyze old manuscripts, letters, and other archival materials to construct a narrative of past events, cultures, and civilizations.

As a result, document analysis is an ideal method for historical research since generating new data is less feasible than turning to existing sources for analysis. Researchers can not only examine historical narratives but also how those narratives were constructed in their own time.