Defining an analysis unit in qualitative research At all stages of the research process (e.g., data analysis, data collection), unit selection is critically important, especially when working with unstructured data.…

Why is choosing the right unit of analysis important? Selecting the appropriate unit of analysis is a fundamental step in research design. It shapes how researchers collect…

What is a unit of analysis? In research, the unit of analysis is the primary subject or element being examined. It defines the “what” or…

When to use ideal type analysis Ideal type analysis is particularly useful in research scenarios that require simplification and clarification of complex social phenomena. It…

What are the characteristics of an ideal type? Ideal types are foundational tools in qualitative research, constructed to simplify and clarify complex social phenomena. They are…

What is ideal type analysis? Ideal type analysis is a method in qualitative and mixed methods research that constructs abstract models to better understand social phenomena. Originating from the…

The strategies/tactics distinction has never been more important If you’re a teacher of qualitative methods, don’t stick your head in the sand about these developments…

An analogy to illustrate the importance of strategies driving tactics Imagine I needed to get from London to Paris, and I needed to get there…

Introduction The incorporation of generative-ai capabilities into ATLAS.ti provides many new opportunities for qualitative researchers, and I’m excited to see how these tools will impact…

Benefits and limitations of case studies Like any research method, case study research has its strengths and limitations. Researchers must be aware of these, as they…