Learn How to Write a Mission Statement With Tips And Real Examples
Every brand that makes an impact has one thing in common: a clear sense of purpose. But what good is your company’s purpose if your customers don’t know what it is? The goal of your brand lives in one sentence: the mission statement. It’s usually tucked into websites and packaging, or even hanging in office lobbies. When done right, a mission statement can be the business’s heartbeat, not just information crammed into a line of text. At their core, the components of a mission statement should reflect:
What your organization does
Who it serves
Why is that work important
This article will break down what a proper statement should include and what it takes to write a mission statement that feels clear and genuine. Real mission statement examples will also help you sharpen your own. If the message you’re creating for your brand isn’t quite clicking, you can always rely on EssayPro, a trusted paper writing service online. It’s the perfect option for whenever words just don’t seem to flow.
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What Is A Mission Statement?
A mission statement is a short explanation of what an organization does and why it exists. It reflects who the brand serves and what it stands for right now, instead of focusing on vague future goals and aspirations. An effective mission statement should feel grounded and give the reader a clear sense of direction. This is the very sentence people turn to when they’re trying to understand what drives your work, regardless of who they are.
How Long Should A Mission Statement Be?
A strong mission statement shouldn’t necessarily be long. It’s not an assignment on business management, so one to three sentences is all it takes in most cases. That’s just enough so you can express everything important without rambling.
A concise statement should be very specific and easy to remember, so the reader doesn’t have to go through a list of everything your organization does. Look closely once you finish writing: if it sounds like it could be matched to any other organization, it probably won’t work.
Who Writes The Mission Statement?
A company’s mission statement is usually written by those who know the brand inside out:
Founders
Seniors
Team members shaping the organization’s direction
In larger companies, the process of writing a mission statement might need input from different departments. In smaller ones, on the other hand, it could just be one person taking the lead. The goal stays the same regardless: create a mission statement that feels honest and grounded.
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