Introduction to our qualitative research guide

Introduction to our qualitative research guide

If you’re interested in conducting qualitative research, then you’ve come to the right place! This reference provides all the essential information you need to understand qualitative research and qualitative data analysis.

Why qualitative research?

Qualitative research is a valuable and essential approach within the field of research, as it allows for a deep and nuanced understanding of complex human experiences, social phenomena, and behaviors. Unlike quantitative research, which focuses on numerical data and statistical analysis, qualitative research emphasizes the exploration of subjective experiences, perceptions, and interpretations.

Qualitative approaches enable researchers to uncover the meanings and motivations behind human actions, providing rich and detailed insights that cannot be captured through quantitative methods alone.

Qualitative data analysis

Any qualitative research method will produce textual data or other unstructured data that requires qualitative analysis to organize information and extract key insights. Approaches such as grounded theory, thematic analysis, and content analysis all let researchers analyze datasets for addressing complex research inquiries.