Concluding Thoughts and Recommendations for Business Capstone Projects

Concluding Thoughts and Recommendations for Business Capstone Projects

The conclusion should bring everything together by reflecting on the insights gained from your research and offering strategic recommendations based on those insights.

3.1 Concluding Thoughts

  • Reflect on the Process: Briefly discuss how your research has contributed to solving the business issue or advancing knowledge in the field. Highlight any key challenges or obstacles you faced in the research process.

  • Value of the Study: Comment on how your project can add value to the business. For instance, “This project provides a clear strategy for entering a new market, which can drive revenue growth by 10% over the next two years.”

  • Limitations: Acknowledge any limitations in your research. Were there any constraints in data collection or time that might affect the generalizability of your findings?

3.2 Recommendations

  • Actionable Recommendations: Offer specific, actionable steps that the company should take based on your findings. For instance, “We recommend implementing a customer loyalty program within the next 12 months to increase customer retention by 25%.”

  • Long-Term Strategy: Also, provide recommendations for the long term, such as how the company can ensure sustained growth and profitability, based on your findings.