Tips For Creating A Mission Statement
Tips For Creating A Mission Statement
You’re probably tired of seeing the same generic advice in every article you read about mission statements. Some tips are overused simply because they work, but we still decided to give you a few more for when you’re stuck or second-guessing.
Say it the way you’d explain it to a friend
Use language you’ve actually used in meetings or messages
Write a bad draft. It’ll free you up to write a better one
Picture it on a T-shirt. Would it make sense?
Don’t try to sound profound; just sound honest
Get feedback from someone outside your bubble
Mission Statement Examples
The most successful companies in the world spend a lot of time creating the perfect mission statement. Below, we’ve listed some actual examples from the brands we all know and love. These statements can be equally helpful for marketers researching branding strategies and students digging into business essay topics for their classes:
Company Mission Statement Analysis
Amazon To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online. Centers everything around the customer and makes the brand’s role immediately clear.
Apple To bring the best user experience to its customers through its innovative hardware, software, and services. Focuses on the core value: user experience.
Nike To bring inspiration and innovation to every athlete in the world. Inclusive and empowering; broadens the definition of “athlete” to reach everyone.
Starbucks To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Feels personal and grounded; centers the brand’s purpose around humans.
Coca-Cola To refresh the world in mind, body, and spirit. To inspire moments of optimism and happiness through our brands and actions. Connects the product to emotions and real experiences people care about.
Facebook (Meta) To give people the power to build community and bring the world closer together. Communicates a clear social mission and shows impact beyond the product.
Netflix To entertain the world. Perfectly reflects the brand’s most important function.
Airbnb To create a world where anyone can belong anywhere. Taps into a deep emotional need – belonging.
Uber We ignite opportunity by setting the world in motion. Reflects both what Uber does and why it matters.
Spotify To unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Shows the company is equally valuable for both listeners and creators.
Adobe To change the world through digital experiences. Ties creativity and technology to real-world impact.
Intel To create world-changing technology that enriches the lives of every person on earth. Positions the company as a global force for progress.
Samsung Inspire the world with innovative technologies, products and design that enrich people’s lives and contribute to social prosperity by creating a new future. Future-focused and ambitious; frames innovation as meaningful.
IBM To lead in the creation, development and manufacture of the industry’s most advanced information technologies. Specific to their industry; positions the company as a leader.
Dell To be the most successful computer company in the world at delivering the best customer experience in markets we serve. Ambitious and focused on both excellence and experience.
Putting Purpose Into Words
If you’ve made it this far, you’re probably sure of one thing: mission statements are not just a branding box to check. Neither are they quickly put-together summaries of what the company does. They’re the clearest and simplest way to tell people why what the company does is actually valuable. A concise mission statement that still manages to reflect where you stand and where you’re headed is almost guaranteed to stick in people’s heads long after they’ve seen your brand’s name.
Here’s what to keep in mind:
A strong mission statement is short and specific
It should reflect your purpose and direction
The best ones sound like something you’d actually say out loud
Editing is part of the process
It won’t work if it tries to say everything. Focus on what matters most
If you’re trying to build a statement for a school project or a brand assignment, but you’re struggling to get it right, that’s totally normal. Finding the right words takes time, sometimes, even help. EssayPro is one of those platforms where you can find reliable academic support for all your tasks. We offer statement, essay, and even dissertation writing services for students who need more than just a rough draft.
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