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A substantial amount of information related to qualitative research has been explored in this article which includes a detailed explanation of the same, data collection and analysis methods, how to conduct it, the importance of qualitative research, and when to adopt this choice of research. In case, you need help with writing paper, feel free to contact the professionals of our essay writing service.

Qualitative Research: A Brief Overview

Qualitative research is a methodological approach that is often used when the aim of the research is exploratory. It focuses on understanding and construing social phenomena through the collection and analysis of non-numerical data. It seeks to understand the underlying reasons, opinions, and motivations behind human actions, attitudes, and behaviors. This approach is well-suited to research questions that aim to understand the qualities and attributes of social phenomena that cannot be measured in numerical terms.

For example, if a researcher wants to understand the experiences and perspectives of a particular group of people, such as refugees or people living with disabilities, the qualitative methodology would be an appropriate approach. This is because these experiences cannot be quantified, but require a more nuanced and contextual understanding.

Qualitative research is rooted in the social sciences, including anthropology, sociology, psychology, and education. It is used in a variety of contexts, including healthcare, business, social work, marketing, and education. It is often contrasted with quantitative research, which uses numerical data and statistical analysis to test hypotheses and make generalizations about a population. In contrast, qualitative research focuses on understanding the nuances and complexities of social phenomena through an in-depth examination of individual cases.